Tejano Music Awards Fan Fair and Market Square Spring Fest lead San Antonio’s March 12–15 weekend events
A Tejano-centered weekend arrives downtown
San Antonio’s downtown calendar intensifies Thursday, March 12, through Sunday, March 15, 2026, led by the Tejano Music Awards Fan Fair at Hemisfair. The multi-day gathering is scheduled to run March 12–15 and brings Tejano and conjunto performances to the city’s urban park district near the Tower of the Americas.
The Fan Fair is presented as a free-admission event, though visitors should plan for paid parking and typical downtown congestion during peak evening hours. Programming is organized across multiple days, with a published schedule by date and additional artist activities listed separately for the weekend.
What to know about Tejano Music Awards Fan Fair at Hemisfair
The Fan Fair is structured as a four-day series rather than a single concert, a format that typically spreads crowds across afternoons and evenings. Organizers list daily schedules and dedicated meet-and-greet sessions as part of the weekend plan.
Dates: March 12–15, 2026
Location: Hemisfair, downtown San Antonio
Admission: Listed as free; parking costs may apply nearby
Format: Multiple days of performances with additional artist sessions
Visitors planning to attend multiple downtown events in the same day may want to factor in travel time between venues and limited parking during overlapping peak hours.
Market Square Spring Fest adds daytime programming near the Fan Fair corridor
Near the western edge of downtown, Historic Market Square is also scheduling Spring Fest programming during the same period, adding another layer of activity for residents and visitors. Spring Fest is listed as a Market Square event with daytime hours and programming described as a spring-themed festival atmosphere that includes live entertainment, food options, shopping, and working artists.
Market Square’s event listings place Spring Fest on the calendar for March 15, 2026, with posted hours from 10 a.m. to 6 p.m., while other local listings frame Spring Fest activity as extending across multiple days during the March 12–15 window. Attendees should confirm on-site signage and day-by-day entertainment blocks, as festival programming can vary by date.
Other Tejano-adjacent events compete for attention Saturday
Saturday, March 14, also includes at least one additional Tejano-focused festival date on the local calendar: Forever Jimmy G Fest is scheduled at Milam Park, adjacent to the Market Square area, as a tribute event centered on Tejano and conjunto performers. The clustering of Tejano programming across Hemisfair and the Market Square/Milam Park area makes downtown the focal point for live music activity that day.
Planning notes for families and visitors
With major events operating in close proximity, travelers should anticipate heavier vehicle traffic, fuller parking facilities, and increased demand for rideshare pickups—especially Saturday evening. Those attending with children may prefer Market Square’s earlier hours, while music fans targeting specific sets at Hemisfair should consult the date-based schedule and arrive with time to navigate screening points, walking distances, and crowd movement.