The Alamo and Whataburger to sell limited-edition Texas Independence Day T-shirts on March 2

A one-day release tied to a key date in Texas history

The Alamo and San Antonio-based Whataburger are set to release a limited-edition T-shirt collaboration timed to Texas Independence Day, observed annually on March 2. The shirts will be offered for sale on Monday, March 2, 2026, with availability described as limited and dependent on remaining stock.

The pricing is also built around the historical milestone. Both designs are scheduled to be sold for a one-day-only price of $18.36, a nod to 1836, the year delegates adopted the Texas Declaration of Independence.

What will be sold, and where

The collaboration includes two distinct shirt designs and two purchase channels: in-person at the Alamo Gift Shop and online through Whataburger’s retail store. The release is positioned as a commemorative merchandise drop rather than an ongoing retail line.

• Design 1 (blue): a Texas-shaped graphic incorporating an Alamo cannon and multiple Whataburger visual elements, including table tents and the chain’s “Flying W” pole sign.
• Design 2 (oatmeal): an image of the Alamo mission paired with Whataburger signage and a “Texas Forever” motto.
• Availability: in-person at the Alamo Gift Shop and online through Whataburger’s merchandise store on March 2, while supplies last.
• Price: $18.36 for the day of March 2 only.

Why March 2 matters, and how it connects to the Alamo narrative

Texas Independence Day marks the adoption of the Texas Declaration of Independence on March 2, 1836, at the Convention of 1836 held at Washington-on-the-Brazos. That convention occurred while the Alamo garrison in San Antonio was under siege. The Battle of the Alamo concluded days later, on March 6, 1836.

The release aligns two widely recognized Texas institutions with a date tied to state identity and the historical sequence surrounding the Texas Revolution.

Local significance for San Antonio and visitor-facing branding

The Alamo remains one of the state’s most visited historic destinations and sits at the center of San Antonio’s tourism economy, while Whataburger’s headquarters are also based in San Antonio. The collaboration reflects an ongoing trend among major Texas brands and historic institutions to use limited-edition retail products to mark anniversaries and holidays, combining heritage themes with consumer merchandise sold through gift-shop and e-commerce channels.

For buyers, the key practical details are the single-day pricing window on March 2, 2026, and the limited nature of the run, which may affect in-store and online availability throughout the day.